Avatar Already Top-selling Blu-ray Ever

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20th Century Fox Home Entertainment has announced that the Blu-ray edition of James Cameron's Avatar had sold 2.7 million units by Sunday afternoon, thus surpassing in four days the lifetime sales of the previous top-selling Blu-ray, The Dark Knight, which took over a year to sell 2.5 million units. Overall, Avatar has sold 6.7 million copies on packaged media. The title has similarly smashed sales records in France, Germany and Japan, where around 60% of sales were for the Blu-ray. Keith Feldman, general manager and exec VP of international for Twentieth Century Fox Home Entertainment, said: "The overwhelming day one sales in key international markets — such as France and Germany — confirm the strength and vibrancy of the market, as well as the overseas appetite for high-definition product in the home." According to the studio, Avatar has sold more copies in a single day in grocery and drug stores than The Dark Knight did in those outlets over its entire lifetime. The title is driving the sale of Blu-ray players at Best Buy.

As for those that say it sold just for the eye candy and special effects...speak for yourself. I happen to love Avatars story much more than the Dark Knights. That movie got a boost because of Heath Ledgers death. Its a good super hero movie its not that stellar imo though and has no more substance than Avatar. I watched TDK twice and was getting bored the second time. I have watched Avatar 3 times and not bored at all, cant wait for the 3D blu.

-No wonder though. I didn't like the movie, but even I want this on Blu-Ray to experience just how good it looks and sounds. I watched it in a local 2D theater with a rather crappy screen and sound, so I get better experiences in my own home. It's pretty amazing though how fast it has sold, but that was to be expected. You don't gross 2.8 Billion Dollars or so in theaters and then sell underwhelmingly on DVD & BD. Gotta give credit to Cameron though...he first makes the biggest grossing movie of all time based upon a doomed ship nothing could sink, and sure enough, Titanic still didn't sink until the day when he returned to the theaters 12 years later and sinks it. There's something to be said about a guy who can make the two biggest grossing movies of all time like he did with Titanic and Avatar. Impressive enough on it's own, but when you look at how he first made history with Titanic, and nothing in 12 years could beat it, and then he comes back and with one movie, completely obliterates the box-office.. Can't help but be impressed even if I actually didn't like Titanic or Avatar. (My favorites are easily Terminator 2 and Aliens)

-This is very cool. but Blu-ray is also more popular now and has a larger install base then when The Dark Knight came out, so this is not really a fair comparison. Not to mention, The Dark Knight is loved for substance and story telling. Avatar is loved for eye candy and special effects, nothing more.

from -blu-ray.com